The earliest form of ecommerce was introduced to the world nearly 40 years ago. Since then ecommerce has helped businesses grow along with the improved internet connectivity, added payment and security, and widespread consumer adoption. Today most businesses have an ecommerce presence and use the ecommerce platform to conduct online marketing and sales activities to oversee the logistics and fulfillment of the goals.
1960-1980: Early Days
The development of Electronic Data Interchange (EDI) in the 1960s paved the way for ecommerce by starting to replace traditional mailing documents by the digital letters being transferred from one computer to another. Based on this principle , founded by Jeffery Wilkins in 1969 CompuServe technology was built which became the first original consumer service. They also introduced some of the earliest forms of email and internet connectivity to the public as well using the dialup connection. In 1979 Michael Aldrich invented electronic shopping by connecting a modified TV to a transaction processing computer using the telephone line which in turn became the foundation for modern ecommerce.
1981-2000: Early Ecommerce Platforms
In 1982 France launched Minitel, an online service which used a Videotex terminal machine accessed through the telephone line. Boston Computer Exchange was launched the same year as the world’s first ecommerce company. Its primary function was to provide an online marketplace to people for selling their used computers. In 1990 Tim Berners Lee and Robert Cailliau proposed “World Wide Web” and the same year Berners Lee created the first web server and web browser which in turn became the foundation for all internet based services. Book Stacks unlimited was launched in 1992 as the first online bookstore. Originally it used dial up bulletin board format but later switched on to the internet to operate from Books.com domain. Jeff Bezos introduced Amazon in 1995 primarily as an ecommerce platform for books . Also 1998 was a big year for ecommerce as Paypal was launched as an electronic payment system.
2001 to present day:
In the early 2000s Google introduced Google Adwords for ecommerce business to advertise to people using Google search. Pay per click (PPC) concept began from this campaign using the display URLs. Other ecommerce platforms started launching as well in the mid 2000s. Shopify got launched in 2004 and Etsy was launched in 2005 allowing smaller sellers to sell their products in the online marketplace.
Google Wallet being introduced as a digital payment system in 2011 has been the turning point for ecommerce in the last decade. By linking a debit card or credit card to the bank account, users can pay for services and products via mobile device or computers. Apple pay also joined the mobile payment market in 2014 following the trending Google pay. Ecommerce growth became significantly apparent to everyone when the Cyber Monday sales in 2017 exceeded 6.5 Billion Dollars which was a 17% increase from the prior year.
In the growing field of ecommerce in the Nepali market Sumulya.com came in play aiming to be one of the biggest provider of large range of products as per the consumer needs. The products ranges from grocery, household items, beverages and personal care to the locally manufactured organic foods and vegetables. Sumulya aims to promote local products while bringing the much needed revolution to the growing ecommerce marketplace in the country.